My latest project has been the creation of Google Search ads and Google Shopping ads for a national home EV charging company. As with many businesses, it’s often a combination Google campaign types that work best. With my EV charging client, we chose to use shopping to market only a selection of their most competitively priced items – success in Google Shopping depends on being price competitive with what you place there.
The other campaigns, a mixture of search and display ads, including a remarketing element, are promoting the charger + installation side of their business.
Even though the campaigns have only been running for a few weeks, they’re already fetching very promising results.
If you would like a quote for me to manage your Google Ads campaigns please contact me here.