When set-up and managed correctly, Google Shopping is a fabulous way of driving traffic to your online store and so gaining additional sales. When you use Google Shopping, you’re making potential customers aware of your products by increasing your visibility. By showing your product images, details and prices, you’re improving the user experience and helping them make an informed decision before they cost you a click and visit your website, and therefore increasing the chance they will buy from you.
My most recent ecommerce customer needed help with setting up Google Shopping for their online equestrian store. After a slow start and numerous optimisations, sales are now regularly coming in and the volume and ROAS (return on ad spend) is steadily increasing.
If you would like to get help with your Google Shopping (or any other Google Ads campaign type) please contact me here to arrange to speak and gain a no obligation quote.