I never cease to be surprised by the poor condition of some of the already established Google Ads campaigns that I take over, that were originally set-up by so-named Google Ads Consultants. I’ve recently taken on another new customer, a Law firm specialising in a particular area, and their considerable daily click budget was being wasted on irrelevant search terms, with ads set up to target the wrong area of their business. On top of these issues, there was insufficient conversion tracking set up, which prevents the optimisation of campaigns.
Within one week I had carried out fresh keyword research, and created new campaigns and ad groups, all correctly targeting the right specialist areas of their business that they wish to promote on Google for more leads. I also guided them with setting up conversion tracking within their website, which will now allow the campaigns to be optimised as they run. Conversion tracking allows your campaigns to learn which keywords, ads, and audiences result in enquiries. Overtime, this allows Google to bid more on clicks that are likely to generate leads – when conversion based bidding is used.
If you would like a no-obligation quote for me to become your Google Ads Consultant (for a new account or to take over an existing one), please email me at jackie@googleadsfreelancer.co.uk, or complete my enquiry form – click here. I monitor enquiries regularly, if you haven’t received a reply within 24 hours (even on a weekend) please check your mail spam folder, in case my response has landed there.
