So nice to get such fast results from a new campaign and a very happy customer, that I’ve decided to make it a blog post.
I was contacted a week ago by a small breakdown recovery business. The gentleman business owner had tried a Google smart/express campaign, but as many do with this campaign type, he found he was subject to inappropriate calls and enquiries. A second search ad campaign was set-up for him by a ‘Google Expert’, but this was poorly structured and failed to convert too.
I set up a search text ad campaign and a call only campaign. Computers and tablets were excluded from seeing the ads – who is broke down at the roadside and using a PC? Keywords were tightly set-up so as to limit the ads coming up for irrelevant search terms, and a fixed radius was created for the target area.
Within an hour of going live the first call out/conversion came in from the new call only campaign, and I received a very happy text from my new customer to let me know.
Through my work I have the fortune of working with great people, a mixture of small-medium businesses and sole traders. All very dedicated to their work, and it’s great to work with people like that, and to play my part in helping their business – and at the same time mine – succeed.
For a no obligation quote please complete my enquiry form on this page or email jackie@googleadsfreelancer.co.uk – enquiries are welcome 24/7.